KEWPIE to launch June 2, a mayonnaise that has acquired the halal certification from the Malaysian government agency (JAKIM) “mayonnaise Japanese style (halal certification)” in Japan. Contents is 300 ml, the price is 719 yen.
The company manufactures products that get the halal certification in the two countries of Malaysia and Indonesia, it has been conducting sales in local and neighboring countries Westernization of food proceeds. Article to be released this time, to import those of overseas subsidiaries Kewpie Malaysia has produced.
Target, foreign visitors from the Muslim and the Islamic world of living in Japan to increase in recent years. In the background that is progressing Western-style of eating in the Islamic world, it uses and at home, is expected to demand in the food service market, such as in the hotel restaurant. Flavor “Kewpie mayonnaise” in has become a taste close, egg yolk and that the rich can enjoy.
Start the online sales from June 2, then started the halal corner of the retail store, to achieve in the hotel restaurant, International Airport, the market expansion of the food service market, such as university cooperation. To plan the year 10 000 2,000 sales, such as mayonnaise business for pouch type in the future, we plan to increase the variation depending on the demand. Halal Mayonnaise by KEWPIE The company is going to continue to provide the opportunity to enjoy the food with confidence in Japan to the people of the Muslim.